Marketing - 5 Credits - MBAMKT
Module Duration:
0
Credit:5
Grading Basis: 120
Price (AFRICA)::0.00€
Price (INT)::0.00€
Module Option: Compulsory
This Marketing module focuses on the challenges management faces in developing and implementing both a marketing philosophy and successful marketing programs.
The critical importance of marketing arises from its role as the boundary function between the organization and the marketplace. Changes in the market require changes from the company; changes made by the company create changes in the market. Marketing is concerned with managing this ever-changing relationship.
This Marketing module focuses on the challenges management faces in developing and implementing both a marketing philosophy and successful marketing programs.
The critical importance of marketing arises from its role as the boundary function between the organization and the marketplace. Changes in the market require changes from the company; changes made by the company create changes in the market. Marketing is concerned with managing this ever-changing relationship.